Reins Western Goods
A dark-western Shopify storefront, designed and launched with the owners trained to run it themselves.
Crossed significant sales within one month of launch.
Problem
Reins Western Goods needed a storefront that matched the weight of their product line — western goods with a dark, considered aesthetic — and they needed to be able to run it without calling a developer every time a product changed.
Approach
Shopify on the Atelier theme, customized in Liquid where the theme stopped short. Every design decision pushed toward the same register: dark, western, premium. No template smell.
Build
Full store design and build: collection architecture, product templates, custom Liquid sections, and launch. The build finished with training, not a handoff document — the owners learned the admin while the site went live.
Result
The store crossed significant sales within one month of launch.
Taught
The owners run the store day to day: products, collections, content, and orders. That was the deal from the start.