Workstudio
Backlit
The marketing site for Backlit, an AI product built to carry your mental load. Quiet intelligence, clearly illuminated.
- Client
- Backlit — a CF Studio product
- Year
- 2026
- Role
- Product design, build
- Stack
- Astro, TypeScript, Vercel
Problem
Backlit is an AI product with a promise most AI products don't make: it works so you can live. The site had to feel like that promise — warm, calm, and nothing like a SaaS template.
Approach
A full design system built before the pages: warm light, soft paper tones, serif voice. The landing page shows the product doing what it does — quietly carrying the small things a household mind carries.
Build
An Astro site with its own design-system bundle and component library, plus the content system behind the brand's ongoing series and campaigns.
Taught
This one's ours. Backlit is a Creative Flow Studio product — the range proof that the same hands that ship client sites can ship a product brand end to end.