Workapp
CF Content Tracker
A split-test tracker for short-form content — log every reel, tag the variable it tests, and see which variant actually wins.
- Client
- Creative Flow Studio
- Where
- Durango, Colorado
- Year
- 2026
- Role
- Design, build
- Stack
- Next.js 16, Supabase, shadcn/ui, Tailwind v4
Problem
Content strategy usually runs on vibes: post, glance at views, guess. Split-testing reels properly means tracking which variable each one tests — hook, body, or CTA — and scoring the right metric for each.
Approach
Treat content like an experiment log. Every reel is a test with exactly one variable; hooks are judged by skip rate, CTAs by share rate. The tracker enforces the discipline so the data stays clean.
Build
A Next.js app on Supabase: test logging, variant tagging, metric capture, and a winners view that surfaces which hooks and CTAs are earning their keep.
Taught
This is the studio's own tooling — the same build-it-right treatment client work gets, pointed inward. Decisions run on data, not vibes.