Workmarketing
Coop's Auto Detailing
A mobile detailer with the work and the reputation but no digital presence, given a brand and a site built to own local search.
- Client
- Coop's Auto Detailing, Rio Rancho
- Where
- Rio Rancho, New Mexico
- Year
- 2025
- Role
- Brand, build, local SEO
- Stack
- Brand identity, Website, Local SEO, Google Business Profile
Problem
Coop's had the work and the reputation, but no digital presence to compete with the established names in the Rio Rancho detailing market. Customers who searched found someone else.
Approach
Brand identity, a website, and a local SEO strategy designed to own the results where his customers actually look: Google Business Profile, service pages built around the searches people make, and the reviews to back them.
Result
A 95% search performance score, the top-ranked detailer in Rio Rancho, and bookings that doubled after launch. This was one of the studio's earliest builds and the one that taught me how much a small business gains from simply being findable.
Taught
Coop runs his own listings and site. The strategy was written down so he could keep working it.
Result
A 95% search performance score, top-ranked for detailing in Rio Rancho, and bookings doubled after launch.