Mortenson Ranch

Problem

Mortenson Ranch hosts more kinds of business than any theme anticipates: trail rides, weddings, private events, a movie town, vendor relationships, and bookings for all of it. Off-the-shelf Shopify sections don't model a working ranch.

Approach

Shopify's Horizon theme as the base, extended with custom Liquid sections purpose-built for each line of business. Each section encodes the six notches on this project's key: rides, weddings, events, movie town, booking, and vendor signup.

Build

Six custom Liquid section systems on Horizon, each editable by the ranch team in the theme editor — no code required to change copy, images, or offerings. Alongside the build: a Google Ads campaign structure to drive bookings.

Result

The ranch's full slate of offerings is bookable online, the team edits everything themselves, and the engagement continues as an ongoing retainer.

Taught

Every section ships with theme-editor settings scoped to what the team actually changes. They manage content; the retainer covers what genuinely needs a builder.