Mortenson Ranch

Problem

Mortenson Ranch hosts more kinds of business than any theme anticipates: trail rides, weddings, private events, a movie town, vendor relationships, and bookings for all of it. The old site was antiquated, the working ranch and the movie ranch were split across dated pages, and the whole brand sat on Clint Mortenson's shoulders, leaving little time for the roping and writing that built the name.

Approach

Shopify's Horizon theme as the base, extended with custom Liquid sections purpose-built for each line of business: rides, weddings, events, movie town, booking, and vendor signup.

Build

Six custom Liquid section systems on Horizon, each editable by the ranch team in the theme editor, no code required to change copy, images, or offerings. Alongside the build: a Google Ads campaign structure to drive bookings, logos and signage, social, and creative-directed photography with Wes several times a year. We help run the events too, where Wyatt Mortenson and Clyde the buffalo anchor a Western Market that draws over a thousand people.

Result

The booking system pulled in more than 20 wedding and private-event inquiries in its first six weeks, while calls about basic questions and logistics dropped by over 70%. The ranch has collected 55+ five-star reviews since the studio took over growth, PR and marketing. Clint is back to roping.

Taught

Every section ships with theme-editor settings scoped to what the team actually changes. They manage content; the retainer covers what genuinely needs a builder.